Selling Myths

The Enormous Divide Between the Headline and the Truth

\"The“I have observed that not the man who hopes when others despair, but the man who despairs when others hope, is admired by a large class of persons as a sage.” – John Stuart Mill (1840s) Even back in the mid-1800s, people knew that negative news sells. That is still true today. All forms of […]

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Why It Makes No Sense to Wait for Spring to Sell

\"WhyThe price of any item (including residential real estate) is determined by the theory of ‘supply and demand.’ If many people are looking to buy an item and the supply of that item is limited, the price of that item increases. The supply of homes for sale dramatically increases every spring, according to the National Association of […]

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The #1 Reason to Not Wait Until Spring to Sell Your House

\"TheMany sellers believe that spring is the best time to place their homes on the market because buyer demand traditionally increases at that time of year, but what they don’t realize is that if every homeowner believes the same thing, then that is when they will have the most competition! The #1 Reason to List […]

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5 Real Estate Reality TV Myths Explained

\"5Have you ever been flipping through the channels, only to find yourself glued to the couch in an HGTV binge session? We’ve all been there, watching entire seasons of “Love it or List it,” “Million Dollar Listing,” “House Hunters,” “Property Brothers,” and so many more all in one sitting. When you’re in the middle of your real […]

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2 Ways to Get the Most Money from The Sale of Your Home

\"2Every homeowner wants to make sure they maximize their financial reward when selling their home. But how do you guarantee that you receive the maximum value for your house? Here are two keys to ensure that you get the highest price possible. 1. Price it a LITTLE LOW  This may seem counterintuitive, but let’s look […]

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The #1 Reason to List Your House Today!

\"TheMany people believe that selling their house during “the spring buyers’ market” is the best thing to do. Their reasoning is that there will be more buyers than there are during the winter months and, therefore, their house will sell quicker and for a higher price. Historically, this made sense. However, today’s real estate market […]

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Hiring an Agent to Sell Your House May Cost You NOTHING!

\"HiringThere is no doubt that it is easier to sell your house when using the services of a local real estate professional. The agent will provide: Greater exposure to more buyers The skills of a professional negotiator A layer of protection from possible legal liabilities Professional guidance in navigating any pitfalls that may arise A […]

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